Wednesday, April 23, 2025
Rebranding isn’t always about a new logo or a dramatic overhaul—it’s often about nuance, subtle shifts, and tuning into the frequency of the people being served. For small businesses that feel stuck in an outdated visual identity or messaging that no longer resonates, there’s no need to throw out the entire playbook. Brand refreshes can be done thoughtfully, creatively, and—most importantly—on a shoestring budget. What matters most is clarity, consistency, and a renewed connection with the customer