Member Spotlight: Andrew Goldberg, Vice President MarketingMarch 09, 2018Q: Please share with us a bit of your personal background.
A: I grew up just north of Chicago in Highland Park, Illinois—home of the Ravinia Festival (where I got my start in the business). I first moved to Miami in 2002 to work for Florida Grand Opera and fell in love with the city. A fun fact is that I was in an a cappella group at the University of Illinois called The Other Guys. We participated in the first ever national collegiate a cappella competition – and made it to the national finals in New York at Lincoln Center. We took third place in the nation. (Yes, it was fun to watch Pitch Perfect!) I still sing periodically today in a synagogue choir and at home with my piano.
The last book I read is Fearless by Eric Blehm, and the last album I listened to is The Gates Unknown by Stereo Hideout. I love all the Marvel/DC movies and TV shows – and I’ve been watching Orphan Black, The Travelers, and just started Altered Carbon. I recently made it up to New York to see the musical Waitress, starring Sara Bareilles and Jason Mraz – it was magical.
I’m a huge NBA fan – and a season ticket holder of the Miami Heat for several years – although it’s hard to go to every game with so many shows at the Arsht Center.
Q: In your role as Vice President, Marketing of the Adrienne Arsht Center for the Performing Arts, please share with us a couple of interesting productions you have had a hand in bringing to Miami.
A: We have a tremendous programming team here led by Vice President of Programming Liz Wallace – her team searches the globe for the “best of the best” to bring to our world-class halls. I see as many shows and concerts as I can when I’m on the road and in New York.
One of the best attributes of the Arsht Center is the Knight Concert Hall – which makes every classical music concert a feast for the ears. The hall itself is an instrument, with 84 adjustable acoustical panels, all weighing 4 – 11 tons each. The hall is “tuned” to each concert—it’s really special.
One of my favorite concerts in my 11 seasons here was Natalie Merchant. She came with a small orchestra and performed some of her music as well as old favorites. Her voice was golden and the orchestral sound filled the hall beautifully.
Another, more recent concert was the 2nd installment of the Harry Potter movies, live with orchestra. Harry Potter and the Chamber of Secrets – with John William’s score in of itself is a fun and beautiful movie. But, with 1800 people and a live orchestra in the Knight Concert – it’s a new and can’t-miss experience! The crowd was encouraged to be vocal throughout the concert (cheering the good, booing the bad), creating a unique energy and making me wish I could see all movies in this way.
Q: Both of the organizations you have been a part of here in Miami (Florida Grand Opera and The Arsht) have a history of support for diversity and inclusion. It seems to be woven into the fabric of arts organizations…why do you think that is?
A: The arts have always been, in my experience, about diversity, inclusion, and an open-mind to create something new and beautiful. The arts have the ability to be a great equalizer and break down perceived barriers; it’s communal yet individual in the way in which we experience the arts. The arts tell stories, whether it’s visual or performing arts – and that’s at the heart of what being human is all about: we are a sharing species—we like to hear something new, we like to share and be heard. We like to learn from others.
Also important to me and the Arsht Center is arts education outreach and exposing the young students of our community to the arts – we have a great team led by Jairo Ontiveros, our AVP for Education & Community Engagement. One of my favorite times of the year is our annual presentation of Rock Odyssey – an original rock-n-roll musical telling the story of Homer’s The Odyssey. We invite every 5th-grader from the Miami-Dade Public School System to attend – and for many of them, they are attending a professional production for the first time. I love sitting among the kids throughout the performance – hearing their gasps, giggles, and cheers – and watching their eyes glued to the stage while their mouths hang open with awe and pure enjoyment. It’s a moment that validates we’re doing our jobs as arts leaders in Miami.
Q: As a Corporate Member of MDGLCC, what makes the Chamber worthy of your support?
A: MDGLCC is a Chamber that exemplifies the enjoyment of life and partnership. The Chamber was a supporter of the Center in the construction phase and we’ve been members ever since. Chamber members have participated in our programs every year and we are grateful for the partnershipContact:Andrew Goldberg, Vice President of Marketing(786) 468-2226
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