Monday, June 09, 2025
Running a business often feels like juggling fire on a windy day, and few things burn through resources faster than marketing. The usual advice — pour money into ads, hire an agency, build fancy campaigns — sounds great until the budget crunch comes knocking. But lean doesn’t have to mean limp. A well-thought-out marketing plan can deliver serious impact without bleeding your bank account, as long as strategy outweighs splurge and precision trumps flash.
Start with the Message, Not the Medium
Too often,